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Our foundation, major and supporting partners help us deliver our purpose to ensure that all Australians affected by breast cancer receive the very best care, treatment and support. 

Foundation Partner

Since 2000, Bakers Delight and BCNA have been working together to support Australians affected by breast cancer. Over this time Bakers Delight, their network of franchisees, and their customers have generously donated significant funds and pro-bono services to BCNA.   

Each year during the annual Pink Bun campaign more than 500 Bakers Delight bakeries across Australia ‘pink up’ for three weeks, donating 100 per cent of Fun Bun sales to BCNA.  

Since the campaign began in 2006, Bakers Delight has baked, iced, and sold millions of Pink Buns, raising more than $23 million to help BCNA support thousands of Australians and their families through their breast cancer journey. 

Bakers Delight will also be a major event partner for our sixth Field of Women in 2023.  

Major Partners


Since 2004, Berlei and BCNA have been proud partners, working together with a common vision to help every woman feel secure in the belief that nothing can hold her back. This shared vision has resulted in the development of a post-surgery support kit called the My Care Kit 

The My Care Kit, is a free kit to help support women in the first 12 weeks after surgery. It contains a Berlei Post-Surgery Bra that’s been specifically designed to be worn in the immediate recovery period, soft form/s, and essential information to help women navigate this challenging period. 

Since the development of the My Care Kit program, Berlei and BCNA have donated over 190,000 kits, and continue to donate over 10,000 kits each year to support women undergoing breast cancer surgery. 

In 2016 and 2018, for Breast Cancer Awareness Month, Berlei, together with the I Touch Myself Project united for a common purpose; to raise awareness about the importance of early detection. Tennis champion, Serena Williams, starred in the 2018 campaign where she sang the Divinyls hit ‘I Touch Myself’, reaching woman all around the world with the important breast health message. 

In 2021, Berlei and BCNA launched a campaign encouraging all Australians to support those affected by breast cancer. The campaign featured Marcia Hines’ hit song ‘You’ and starred BCNA Ambassadors Raelene Boyle, Stuart Diver and Aunty Pam Pederson as well as BCNA members from around Australia. The campaign celebrated the different ways that support can help those affected by breast cancer. As part of the campaign Berlei released a range of bras under the Pink Bra Collection, where $10 from each bra sold was donated to BCNA.  

Every year during the month of October, Berlei will release a Pink Bra Collection to continue to raise awareness of and funds for BCNA. 


sussan logo


Since 2005, Sussan has raised more than $2.8 million to support BCNA’s services and resources. 

Every year Sussan stores feature a range of products from which a portion is donated to BCNA. 

In 2021, Sussan launched the Pyjamas Project featuring the artwork of breast cancer survivor Lisa Sewards with a portion of sales donated to BCNA.  

In 2022, for every pair of pyjamas sold on World Sleep Day, Sussan donated a pair of Australian Cotton pyjamas to BCNA. Sussan also launched their ‘Pink for good’ campaign with $10 from every pink t-shirt and $20 from every pair of pink pyjamas donated to BCNA.  

Sussan staff also personally donate to BCNA through Sussan’s Workplace Giving program, which helps us develop new resources and programs. 

Sussan staff and customers play a vital role in our partnership – not only by purchasing BCNA products in store, but also by helping raise awareness of BCNA and our work. 

Red Energy

Red Energy has been a proud major partner of BCNA since 2015.  

In 2018, Red Energy became a major event partner of BCNA’s fifth Field of Women event, where they stood beside more than 12,000 participants on the MCG in support of Australians affected by breast cancer. 

In between Field of Women events, Red Energy has continued to power the AFL Pink Lady Match at the MCG for four consecutive years from 2019-2022.  

In 2019, Red Energy also became the major partner of BCNA’s Pink Sports Day program, working with BCNA and sporting communities to power local sporting clubs to make a difference for Australians affected by breast cancer.   

In 2020, Red Energy launched the Red BCNA Saver plan, an evergreen, gas and electricity plan that donates up to $120 per customer, each year* to BCNA. Find out more.  


BCNA has many partners who help to ensure we deliver our programs and services to people free of charge. Our partners help us through significant donations. 

Our partners are:

Alliance Airlines logo Collins Foods Limited Manildra Group
Estee Lauder Companies logo  


Konica Minolta logo  



BCNA is fortunate to have many supporters, some who provide us with pro bono or heavily discounted services. We would like to acknowledge the following supporters:

Star Packaging Solutions logo Channel Nine logo HWL Ebsworth Lawyers logo


Product partnerships

BCNA is thankful for the generous support of our licensing partners. Each of these supporters provides a proportion of their sales to BCNA. See the products on sale.

Our product partners are:

If you are interested in partnering with BCNA, email us at

Workplace giving

Support our work through yours with BCNA's Workplace Giving program. The program allows you to support people affected by breast cancer by making a regular, tax-deductible donation to BCNA through your employer's payroll system. You can give as much or as little as you like. 

Government support

The Australian Government supports BCNA across a range of programs to continue and increase our support and advocacy for people affected by breast cancer.

This government support also helps us to better meet the needs of people with breast cancer in regional and rural areas and support those diagnosed and living with metastatic breast cancer. As part of this we have a national Helpline providing information and support, we host digital events and deliver regional and rural information forums across Australia ensuring access to high quality information regarding care, treatment and support. 

BCNA is also expanding its Consumer Representative (CR) training program, providing online training to people with a lived experience of breast cancer so they can represent the broad views, needs and experiences of people affected by breast cancer and speak on their behalf.