Meet our partners

Our  foundation, principal, major and supporting partners help us deliver our purpose to ensure that all Australians affected by breast cancer receive the very best care, treatment and support.

Foundation Partner

Bakers Delight and BCNA have been working together since 2000. During our long partnership, Bakers Delight, their network of franchisees, and their customers have generously donated significant funds and pro-bono services to BCNA.   

Each May, the Pink Bun campaign turns more than 500 Bakers Delight bakeries pink for three weeks, with 100 per cent of Fun Bun sales donated to BCNA. Bakers Delight bakeries have baked, iced and sold more than 13 million Pink Buns since the start of our partnership, raising more than $27 million. 

Read more about our Foundation Partner, Bakers Delight

Principal Partner

Red Energy has stood beside BCNA for more than 10 years and, in July 2025, became our proud Principal Partner.

Since 2020, their Red BCNA Saver plan has contributed more than $2 million on behalf of BCNA Saver customers. As the Major Partner of our Pink Sports Day program, they work with us and sporting clubs and communities to help make a difference.

Their dedicated support has extended to multiple AFL Pink Lady Marches, Carman's Fun Runs and more, and in 2023 they were a major event partner of our 6th Field of Women.

Read more about Red Energy and our highlights and milestone moments together.

Major Partners

Since 2004, Berlei and BCNA have been proud partners, working together with a common vision to help every woman feel secure in the belief that nothing can hold her back. This shared vision has resulted in the development of a post-surgery support kit called the My Care Kit.  

The My Care Kit, is a free kit to help support women in the first 12 weeks after surgery. It contains a Berlei Post-Surgery Bra that’s been specifically designed to be worn in the immediate recovery period, soft form/s, and essential information to help women navigate this challenging period. 

Since the development of the My Care Kit program, Berlei and BCNA have donated over 200,000 kits, and continue to donate over 10,000 kits each year to support women undergoing breast cancer surgery. 

In 2016 and 2018, for Breast Cancer Awareness Month, Berlei, together with the I Touch Myself Project united for a common purpose; to raise awareness about the importance of early detection. Tennis champion, Serena Williams, starred in the 2018 campaign where she sang the Divinyls hit ‘I Touch Myself’, reaching woman all around the world with the important breast health message. 

In 2021, Berlei and BCNA launched a campaign encouraging all Australians to support those affected by breast cancer. The campaign featured Marcia Hines’ hit song ‘You’ and starred BCNA Ambassadors Raelene Boyle, Stuart Diver and Aunty Pam Pederson as well as BCNA members from around Australia. The campaign celebrated the different ways that support can help those affected by breast cancer. As part of the campaign Berlei released a range of bras under the Pink Bra Collection, where $10 from each bra sold was donated to BCNA.  

Every year during the month of October, Berlei will release a new Pink Bra Collection and campaign to continue to raise awareness of and funds for BCNA.  

Since 2005, Sussan has raised more than $3 million to support BCNA’s services and resources.

Every year, Sussan stores feature a ‘Pink for good’ collection of products from which a portion of sales is donated to BCNA. The Sussan team also personally donate to BCNA through Sussan’s Workplace Giving program. Over the past 18 years, Sussan has partnered with BCNA on many initiatives that significantly impact the BCNA community. Some of these initiatives include:

• State of the Nation Report: Sussan's funding of the State of the Nation report has driven significant policy changes and improvements in services for people diagnosed with breast cancer. This report was the largest of its kind and armed BCNA with the information needed to identify eight priorities for urgent action and to influence the necessary change in the healthcare system to address them. This work continues, and Sussan is currently working with BCNA on State of the Nation 2.0.
• My Journey: Money raised has helped develop BCNA's My Journey online tool, providing 24-hour access to free, up-to-date and accurate information to over 18,000 Australians living with breast cancer. Equal access to services like these helps to empower people to make informed decisions about their treatment and care.
• Podcast resources: Sussan has supported the development of BCNA’s large podcast library on many breast cancer topics, including the important series by clinical psychologist Dr Charlotte Tottman. Her BCNA podcasts have had more than 100,000 downloads.

Sussan’s team and customers play a vital role in our partnership – not only by purchasing BCNA products in store, but also by helping raise awareness of BCNA and our work.

Partners 

BCNA has many partners who help to ensure we deliver our programs and services to people free of charge. Our partners help us through significant financial support funded by workplace giving, corporate sponsorships and donations and fundraising events .  

Partners in Pink

Supporting Partners

Supporters

BCNA is fortunate to have many supporters, some who provide us with pro bono or heavily discounted services. We would like to acknowledge the following supporters: 

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Workplace giving 

Support our work through yours with BCNA's Workplace Giving program. The program allows you to support people affected by breast cancer by making a regular, tax-deductible donation to BCNA through your employer's payroll system. You can give as much or as little as you like.  Many of BCNA's workplace giving partners are also acknowledged above as the generosity of their individual employees has grown to a significant corporate contribution.

Government support 

The Australian Government supports BCNA across a range of programs to continue and increase our support and advocacy for people affected by breast cancer. 

This government support also helps us to better meet the needs of people with breast cancer in regional and rural areas and support those diagnosed and living with metastatic breast cancer. As part of this we have a national Helpline providing information and support, we host digital events and deliver regional and rural information forums across Australia ensuring access to high quality information regarding care, treatment and support.  

BCNA is also expanding its Consumer Representative (CR) training program, providing online training to people with a lived experience of breast cancer so they can represent the broad views, needs and experiences of people affected by breast cancer and speak on their behalf.