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BCNA News 17 Jun 2019

Pink Bun campaign raises $1.35 million for BCNA

The 2019 Pink Bun campaign has proven a success for BCNA and Bakers Delight, raising $1.35 million to support Australians affected by breast cancer.

Money raised by the Pink Bun campaign supports essential BCNA services, including the new My Journey online tool – a free information tool designed to tailor information to an individual’s diagnosis and circumstances.

Built around a message of “support”, the 2019 campaign saw survivors photographed with different shaped buns or rolls covering their breasts. The promotion was aimed at highlighting the message that “support comes in all shapes and sizes”.

It generated nation-wide publicity when Facebook banned ads from its newsfeed, claiming the pictures breached the social media giant’s nudity policy. The decision sparked outrage from our members, general public and media outlets, and generated a swell of support for BCNA.

BCNA CEO Kirsten Pilatti said the ban was disappointing, as the campaign highlighted the real impact of a breast cancer diagnosis and the value of support.

‘The scars of breast cancer – both physical and psychological – are often invisible. We set out to literally lift the t-shirt on the reality of the disease while at the same time reinforcing the importance of support,’ said Kirsten.

‘I’m incredibly proud of the campaign and particularly so of the brave members who volunteered to be part of it. I believe we have ultimately achieved our goal of fundraising and increasing awareness of the valuable work we do for our members.’

Once again the support of major partner Bakers Delight was evidenced by bakeries around the country “pinking up” for the month of May and donating 100 per cent of all proceeds raised from the sale of the iconic pink buns and $1 from every 6-pack of rolls.

‘Bakers Delight has supported BCNA to help Australians affected by breast cancer for 19 years. We are incredibly fortunate to have Bakers Delight as our breast friends and would like to thank them again for their ongoing support,’ said Kirsten.

‘Thank you to all of our members and supporters who have helped make this campaign a success enabling us to continue to provide our services free of charge to those who need us most.’