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BCNA News 01 May 2019

Pink Fun Buns are back with serious support

The annual Pink Bun campaign is back and this year BCNA and Bakers Delight are highlighting the importance of support.

In a brave and thought-provoking campaign, breast cancer survivors have been photographed with their t-shirts off on posters in all Bakers Delight stores across the country, showing the reality of a breast cancer diagnosis. Each survivor holds a different shaped bun or roll over their breasts to highlight that support comes in all shapes and sizes.

BCNA CEO Kirsten Pilatti says while the campaign is fun it also has a serious side which highlights the real impact of a breast cancer diagnosis and the value of support.

“We know that the physical and psychological scars of breast cancer can often be invisible to the wider community and this campaign lifts the t-shirt on the reality of the disease while reinforcing the importance of support,” Kirsten says.

“The campaign is also a celebration of those people in your life who support you during a diagnosis.”

“When you find out you have breast cancer, your whole world is turned upside down and your support network becomes really important to you. Many people have told us they were surprised and moved by the people who stepped up and provided real support. Those people who are really there for you become your ‘breasties’.”

“With the support of Bakers Delight, BCNA has been able to provide support to Australians affected by breast cancer for 19 years. BCNA is very lucky to have Bakers Delight as our breast friends and we couldn’t do what we do without their long-term support!”

Lindsey Kennedy, one of the faces of this year’s campaign, says taking part was a great opportunity to raise more awareness about the need for ongoing support.

“When you are going through a trauma like breast cancer you need support – from Breast Cancer Network Australia, your friends and family. I am so grateful for all those who looked after me, it made my whole life more manageable,” Lindsey says.

For the first time this year, the Pink Buns being baked across the country will be smaller, fun-sized buns.

How can you support the campaign?

From 2 to 15 May, 100 per cent of the sale of Pink Fun Buns will be donated to BCNA. Following this, $1 from every six-pack of rolls purchased will be donated to BCNA from 15 to 29 May.

You can support the campaign by visiting your local Bakers Delight between 2 to 29 May and buying Pink Fun Buns and six-packs of rolls. You can also show your support by buying a ‘breast friends’ tote bag or leaving a message of support on a Pink Lady silhouette in-store.

If you’d like to call out your group of ‘breast friends’ who supported you during your breast cancer journey, post a picture with Pink Fun Buns or rolls on social media using the hashtag #BreastFriends. 

More about the Pink Bun Campaign.