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BCNA News 26 Jun 2017

Pink Bun campaign raises record $1.8 million

This year’s Pink Bun campaign was the most successful yet raising more than $1.84 million to support Australians affected by breast cancer – well above BCNA and Bakers Delight’s initial target of $1.5 million.  

The campaign saw all Bakers Delight bakeries around the country ‘pink up’ from 11 to 31 May. One hundred per cent of the bakeries’ sales of Pink Buns went directly to BCNA.

Supporters could also purchase a BCNA branded tote bag, leave a message of support on a Pink Lady silhouette, donate their spare change in the tins on the counter, or host a Pink Bun Party.

This year, more than 103 Pink Bun Parties were held at schools, workplaces and community groups around Australia. 

Money raised by the Pink Bun campaign supports essential BCNA services, including the My Journey Kit – an information pack provided to people newly diagnosed with breast cancer. More than 12,000 My Journey Kits are distributed free of charge annually.

BCNA CEO Christine Nolan said her organisation was very thankful for the support of Bakers Delight, its franchisees and staff, and the whole community who really got behind the campaign this year.

‘This year alone more than 17,000 Australian women and 144 men will be diagnosed with breast cancer, making the need for support and credible, evidence-based information more important than ever,’ Christine said.

‘We know that breast cancer doesn’t just affect the individual – it has a ripple effect on families, friends and colleagues. It’s fantastic to see communities across Australia show their support for everyone affected by this disease,’ she said.

‘Most people know someone who has been affected by breast cancer, so this campaign holds a special place in the heart of the community. On behalf of our members and all Australians affected by breast cancer, thank you to everyone who visited their local Bakers Delight and supported the Pink Bun campaign.’