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BCNA News 09 May 2017

Help us give breast cancer the finger bun!

BCNA and Bakers Delight are calling on the Australian community to ‘give breast cancer the finger bun’. From 11 May to 31 May 2017 100% of the sale of Pink Buns will be donated to BCNA to support women and men affected by breast cancer.

The campaign, now in its 12th year, will see Bakers Delight bakeries across the country help reach the fundraising goal of $1.5 million. Each locally owned Bakers Delight bakery will be donating 100% of the sale amount of Pink Buns to BCNA, with the cost of the ingredients and staffing all being covered by the bakeries.

There are a number of ways you can support the campaign, including buying a Pink Bun, buying a Pink Lady silhouette and writing a message of support to be displayed in your local bakery or making a donation in the tins on the counter.

This year there will be special Pink Bun carry bags on sale at all bakeries for $5, with 100% of the sale going to BCNA.

Alternatively, you can get your workplace, school, social or community group involved by hosting a Pink Bun Party. Parties can be a morning or afternoon tea and can include raffles to raise extra money. 

On registration, BCNA will send you a Pink Bun Party pack free of charge. Register your Pink Bun Party Here.

Money raised by the Pink Bun campaign supports essential BCNA services, including the My Journey Kit, an information pack provided to people newly diagnosed with breast cancer. More than 12,000 My Journey Kits are distributed free of charge annually.

BCNA CEO Christine Nolan said that with the rising number of Australians being diagnosed with breast cancer each year, the need for support and credible, evidence-based information is more important than ever.

“This year 48 women will be told they have breast cancer every day in Australia, which is five more a day than last year,” Christine said.

“The money that Bakers Delight bakeries raise during the Pink Bun campaign funds BCNA’s My Journey Kit, which is often the first resource people receive after they have been diagnosed with breast cancer,” she said.

“We are very thankful for the support of Bakers Delight and the community every year, and want to thank everyone for helping us to give breast cancer the finger bun!”

Bakers Delight Founding Director Lesley Gillespie said more than five million Pink Buns had been baked and sold during the campaign over the past 11 years.

‘This event is very much part of the Bakers Delight culture and we want to thank all our customers for giving generously to a fantastic cause each year,’ she said.

‘Our bakers and their staff are extremely passionate about Breast Cancer Network Australia and many will hold community events in their local area to raise extra money for the cause. I really encourage people to pop into their local Bakers Delight to see what’s on and buy a Pink Bun in support of Australians affected by breast cancer.’

In addition to getting involved at your local bakery, you can share your support on social media using #givebreastcancerthefingerbun.

Find out more about the campaign here.