2017 The Pink Butcher campaign
Thank you so much for your wonderful support of Breast Cancer Network Australia’s (BCNA) The Pink Butcher campaign. Thanks to you and over 180 independent butchers around Australia we raised a total of $38,225.
Your generous fundraising is already going to ensure that Australians affected by breast cancer receive the very best support, information, treatment and care appropriate to their individual needs.
We hope to see you involved in The Pink Butcher again in October this year. We will be in touch soon to get the ball rolling.
About The Pink Butcher
South Australian butcher Rodney’s world was turned upside down when his wife Pat was diagnosed with breast cancer in 2005.
As Pat celebrated 10 years as a breast cancer survivor in 2015, Rodney saw an opportunity for butcheries to give back to their local communities.
Little did Rodney know that Sam, a breast cancer survivor and BCNA volunteer, was already turning her butchery, Seaford Gourmet Meats, pink every October.
The Australian Meat Industry Council (AMIC) brought Rodney and Sam together and thus, The Pink Butcher was born.
In October 2016, 80 independent local butchers across South Australia turned pink and raised more than $36,000 for BCNA.
AMIC saw The Pink Butcher success in South Australia as an opportunity for independent local butchers to show their support for Australians affected by breast cancer – the very people who are a key lifeline to the success of retail butchers in Australia.
AMIC has now promoted the event to butcheries across Australia, making The Pink Butcher a nationwide event in 2017.
Every day 48 Australians will hear the words, ‘You have breast cancer’.
With your help, BCNA can ensure that Australians affected by breast cancer receive the very best support, information, treatment and care appropriate to their individual needs.
Shop and support
To support The Pink Butcher campaign, visit your local participating butchery in October.
For any enquires please contact Marita O’Keefe on 1800 500 258 or by emailing email@example.com.