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The Pink Butcher

The Pink Butcher campaign has now closed. We have seen some wonderful examples of pink support in local communities – thank you for getting behind this fantastic campaign and making a difference.

The final total will be announced shortly - please keep checking the GoFundraise page to see how much The Pink Butcher has raised! 

About The Pink Butcher

South Australian butcher Rodney’s world was turned upside down when his wife Pat was diagnosed with breast cancer in 2005.

As Pat celebrated 10 years as a breast cancer survivor in 2015, Rodney saw an opportunity for butcheries to give back to their local communities.

Little did Rodney know that Sam, a breast cancer survivor and BCNA volunteer, was already turning her butchery, Seaford Gourmet Meats, pink every October.

The Australian Meat Industry Council (AMIC) brought Rodney and Sam together and thus, The Pink Butcher was born.

In October 2016, 80 independent local butchers across South Australia turned pink and raised more than $36,000 for BCNA.

AMIC saw The Pink Butcher success in South Australia as an opportunity for independent local butchers to show their support for Australians affected by breast cancer – the very people who are a key lifeline to the success of retail butchers in Australia.

AMIC has now promoted the event to butcheries across Australia, making The Pink Butcher a nationwide event in 2017.

Every day 48 Australians will hear the words, ‘You have breast cancer’.

With your help, BCNA can ensure that Australians affected by breast cancer receive the very best support, information, treatment and care appropriate to their individual needs.

Get involved 

Shop and support 

To support The Pink Butcher campaign, visit your local participating butchery in October.

For any enquires please contact Marita O’Keefe on 1800 500 258 or by emailing