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Pink Call Out to Tradies

Pink Call Out to Tradies

This month, BCNA is putting a pink call out to tradies across Australia, asking them to pull on a pair of BCNA Pink Lady socks to support the 20,000 Australians expected to be diagnosed with breast cancer this year. BCNA’s Pink Tradie campaign is inspired by 21-year-old apprentice plumber Tristan McCulloch who lost his mum earlier this year, following a six year battle with stage four metastatic breast cancer.

Tristan admits he didn’t know much about breast cancer when she was diagnosed and finds the topic difficult to talk about.

“It’s a hard thing to bring up, especially for men, but when I started wearing pink socks to work as a way to honour mum I was surprised by the number of people who commented, sparking conversations about breast cancer every day.”

Tristan says his mum would be proud and is calling on fellow tradies to join him by purchasing some pink socks to wear to work.

“I want to see worksites across Australia turn pink so we can raise some awareness about breast cancer and how important it is to have access to the right information and support.”

Tradies and people wanting to get behind the campaign can order BCNA Pink Lady socks here. BCNA Pink beanies and other merchandise are also available, with all funds raised helping BCNA continue to ensure Australians affected by breast cancer receive the best care, treatment and support.

There is also a fun photo competition running for the campaign until 12 July. Every photo of a tradie posted to social media wearing BCNA merchandise, and using the hashtag #BCNApinktradie, will go into the draw to win one of three $500 gift cards from our campaign supporters Middy’s Electrical, Reece Plumbing and Bunnings Warehouse. To learn more about Tristan’s story and the campaign watch the Channel 7 interview shared by his employer on Facebook HERE.