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Who we are


Twenty years ago, breast cancer was not often talked about publicly. It was discussed in whispers, and many women spoke of a feeling of shame at diagnosis.

Women felt like a number, not an individual, and were subjected to radical surgery. They were given little information and even less support. They held little hope for a future.

Breast Cancer Network Australia (BCNA) began during this time, born out of one woman’s determination to make the breast cancer journey better.

Others soon joined her cause, and for 20 years, BCNA has worked tirelessly to ensure every Australian diagnosed with breast cancer receives the very best support, information, treatment and care.

Today, BCNA is the peak national organisation for Australians affected by breast cancer.

Representing the people behind the statistics, BCNA aims to ensure the voices of everyday Australians affected by breast cancer are heard.

BCNA is not a group of people in an office, but a network of more than 120,000 members. More than 90 per cent of BCNA members have had a diagnosis of breast cancer, and the remaining members have had a personal experience through a family member or friend.

While many breast cancer organisations are represented by a pink ribbon, BCNA’s logo is the Pink Lady silhouette. This is symbolic of BCNA’s focus on the people affected by breast cancer, not the disease. The Pink Lady represents the people diagnosed with breast cancer and all those around them.

Celebrating 20 years in 2018

In 2018 BCNA is celebrating its 20th anniversary. Throughout the year we will be holding a number of events and campaigns to celebrate all that has been achieved during our 20-year history, including acknowledging the people who have shaped our organisation and vision and worked tirelessly to help create a better breast cancer journey for Australian women and men.

We are excited to announce that a Field of Women will be held on Sunday 12 August at the Melbourne Cricket Ground. As well as raising awareness by bringing breast cancer statistics to life, the Field of Women reminds women, men and families affected by breast cancer that they are not alone. We are inviting everyone to join us and stand together as one in support of all Australians affected by breast cancer. You can buy tickets here.

For information on everything that is happening to celebrate BCNA’s 20th anniversary, keep an eye on our website and social media channels for updates.


Our vision

A better journey for all Australians affected by breast cancer.

Our mission

BCNA works to ensure that Australians affected by breast cancer receive the very best support, information, treatment and care appropriate to their individual needs. We support, inform, represent and connect Australians affected by breast cancer.

Support We support and empower all Australians with a breast cancer diagnosis through our services, resources and programs.
Inform We develop and provide high quality information in a range of formats including information that can empower participation in decisions about treatment and care.
Represent We advocate on behalf of Australians affected by or at risk of breast cancer and work to set the best possible treatment and care standards.
Connect We strive to help Australians affected by breast cancer to feel less alone throughout their treatment and beyond. We connect people through their shared breast cancer experience to build support for individuals, groups and communities.

Strategic Directions

  • A powerful voice
    Growing our influence as a powerful, well-informed and credible advocacy voice for Australians affected by breast cancer.
  • Expanding our reach
    Reaching all Australians affected by breast cancer, wherever they live and whatever their circumstances.
  • Building community capacity
    Building the engagement and capacity of our network and the wider Australian community to support Australians affected by breast cancer.
  • Strengthening our programs
    Expanding and continually improving the range of services and programs we offer to meet the needs of Australians affected by breast cancer.


  • Energy

BCNA’s board, staff and volunteers are united by a passion to advocate for and empower Australians affected by breast cancer. We approach challenges with determination and resourcefulness by harnessing the collective power of our organisation, our members, our supporters and the wider Australian community.

  • Openness

BCNA respects and responds to the diverse journeys and perspectives of all our members, staff, partners and stakeholders. As a result, we are dedicated to being a transparent and accountable organisation, demonstrating integrity in all our dealings. We are committed to being open to change and innovation as we seek to best serve our members. 

  • Caring

BCNA is respectful and responsive to individual differences and the needs and concerns of our members, staff, volunteers and partners. Caring, trusting relationships are fundamental to how we work.

  • Connection

BCNA was established by our founder Lyn Swinburne to ensure that no Australian has to face a breast cancer diagnosis alone. We recognise the importance of connecting people and organisations and encouraging collaborative relationships to deliver powerful outcomes for individuals and communities.

  • Resilience

BCNA is committed to empowering Australians affected by breast cancer to respond with resilience to a diagnosis of breast cancer. We are also committed to promoting the resilience of our organisation and of our board, staff, volunteers and partners.

Breast Cancer Network Australia Business Plan 2017

A range of significant projects have been developed for 2017 that reflect our mission, strategic direction and values. Our 2017 business plan aims to improve and expand our services, consolidate our recent initiatives and gain a better understanding of the realities of the breast cancer experience for Australians across age, gender, geographical and social groups.

Download our 2017 Business Plan (PDF)