BCNA’s theme for Breast Cancer Awareness Month is Connect. Support. Empower. Since 2005 Sussan has been helping BCNA to do just that through initiatives designed to support our women, connect young women and empower all women with up-to-date information.
Empowering all women
As a brand that is created for women, by women, Sussan has taken great pride in working with BCNA to fund projects that empower women with information and a powerful, collective voice.
Perhaps the most significant of these was BCNA’s State of the Nation report in 2018. This report was the largest of its kind and armed BCNA with the information needed to identify eight priorities for urgent action and to influence the necessary change in the healthcare system to address them. This work continues and Sussan is currently working with BCNA on State of the Nation 2.0.
In addition to State of the Nation, Sussan continues to fund a number of BCNA’s webcasts and podcasts. It also supports the update and development of BCNA's new content in My Journey which can be accessed via My Journey. Sussan’s support of these services helps BCNA to provide 24-hour access to free, up-to-date information that empowers women to make informed decisions about their treatment and care.
Connecting Young Women
While more recently Sussan has broaden its scope to initiatives that support all women affected by breast cancer, it has also been instrumental in helping us connect and provide support to young women going through a breast cancer experience.
This has included sponsorship of BCNA’s young women’s conference, a young women’s think tank and several podcasts dedicated to addressing the unique challenges that women under 40 with breast cancer face including fertility, work and issues around body image. These initiatives have provided an opportunity for young women with breast cancer to connect with others their own age and to share their unique experiences in a supportive and informed environment.
Supporting our women
Sussan and its customers has not only helped BCNA to support women with breast cancer through the funding of these important projects, it has also supported BCNA in store through initiatives like the Meredith Gaston BCNA range and Sussan’s Pyjama Project in October 2020.
Sussan’s Meredith Gaston range for BCNA, is a collaboration with Australian artist, author and illustrator Meredith Gaston. Meredith’s work is both positive and uplifting and with $5 from every purchase donated to BCNA’s important work, this is just one way Sussan and Meredith are supporting women.
Meredith even made a special appearance at BCNA’s last Gold Coast conference, taking the time to listen to women about their breast cancer experiences and showing her support in person.
You can help BCNA continue to connect, support and empower Australians affected by breast cancer this October by visiting Sussan in store or online at Sussan.com.au